About Bright

Bright is a Vietnamese design-minded lifestyle brand that aims to inspire happiness. It publishes a bi-monthly free magazine that features uplifting people, places and projects and can be found at 50 coffee & lifestyle shops in 7 cities across Vietnam.

With the launch of each issue, Bright also creates a limited edition gift box that contains products & exclusive invitations related to the magazine's content, to let readers experience what they read about first-handedly. That way you for example don't only read about VCR's re-designed coffee, you can taste their passion right there and then. 

Bright also has its own line of products, ranging from stationary to apparel, that's designed with the same mission of inspiring happiness in mind. These products can be found in the Bright Studio & Showroom in the heart of Saigon as well as a number of concept stores in Ho Chi Minh City, Hanoi, Hoi An and Vung Tau.

And finally, there's Bright online with daily inspiration for happier living on our Instagram, Facebook and website, where readers can also find the the 2-week "Happiness Project e-Course" that teaches all the basics of gaining and maintaining happiness, with a daily lesson and corresponding personal workbook.

In town? Come visit!

Our small but lively studio & gift shop is located in the heart of Ho Chi Minh City on 39 Hai Ba Trung Street (between Dong Du and Mac Thi Buoi Streets.) Any taxi (Vinasun or Mai Linh recommended) or Uber/Grab can get you there.

If you need any help finding our studio, please call us at +842838229892 (English and Vietnamese), or email at hello@bebright.vn.

 This is our building. You enter left of the Magonn store (in red) and take a quick elevator ride up to the third floor.

This is our building. You enter left of the Magonn store (in red) and take a quick elevator ride up to the third floor.

 Take a left from the elevator and you've found our Bright space!

Take a left from the elevator and you've found our Bright space!